I am an Assistant Professor at the Department of Economics and Business. I graduated from Heinrich-Heine-University Düsseldorf with a PhD (Dr. rer. pol.) in Economics in 2021.
I am a microeconomist interested in behavioral economics and (applied) microeconomic theory. My existing research focuses on how salience-driven (or non-directed) attention — in contrast to directed attention that is chosen to balance the costs and benefits of being attentive — influences consumers and markets. As for the methodology, I combine theoretical modeling of individual and firm behavior with experimental tests of the underlying decision models in lab and field settings.